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Online sports betting, live casino, and much more
Online sports betting, live casino, and much more
Indian Fantasy Sports Gaming is currently experiencing a seismic shift, capturing the imagination of investors and developers worldwide. In just the past four years, this burgeoning industry has witnessed an astounding 160% increase in revenue, soaring from INR 920 Crores in FY19 to a remarkable INR 2,400 Crores in FY20. What factors have fueled this meteoric rise, and what role is the recently launched OneTo11 app playing in this narrative? Let's delve into the details.
Several distinctive factors are propelling the OneTo11-led growth in the Fantasy Sports industry in India:
India boasts the lowest cost of internet connectivity globally. This accessibility has empowered millions of enthusiasts to engage with fantasy sports seamlessly, driving user participation.
The advent of easy payment clearance technology, such as UPI (Unified Payments Interface), has simplified transactions within the fantasy sports ecosystem. This convenience has further incentivized user engagement.
India's massive population has an emotional connection to at least one major sport, particularly cricket. This emotional attachment fuels a fervent interest in fantasy sports related to these beloved games.
The top three sports gaming platforms in India have strategically leveraged marketing campaigns featuring top celebrities and sports stars as brand ambassadors. This approach has successfully democratized fantasy sports, making it a phenomenon accessible to the common man.
OneTo11 is a game-changer in the realm of fantasy sports. Let's understand how it's reshaping the landscape:
Fantasy sports, as redefined by OneTo11, are online games that allow participants to construct virtual teams comprising real players from professional sports leagues. These virtual teams then compete based on the actual statistical performance of their selected players in real games. Points are allocated according to predetermined rules, and the participant with the highest points emerges as the winner at the end of a match.
While there are already approximately 15 mobile apps offering fantasy sports gaming in India, a relative newcomer, OneTo11, has been making significant waves. Launched on September 30, 2020, OneTo11 has already garnered an impressive user base of over 200,000 users and generated revenue exceeding $250,000.
Despite missing a substantial portion of the IPL 2020 season, OneTo11's success can be attributed to its strategic focus on tier 2 and tier 3 cities. The app has onboarded new users through organic growth tactics, including referral bonuses and a low entry cost.
The parent company of OneTo11, Intigate Technologies, boasts over 11 years of experience in developing apps and software. The founders are ecstatic about the app's overwhelming response, with Ravindra Kumar, CEO, and Co-founder of OneTo11, stating, "We always had high hopes for OneTo11 since we invested all our experience and efforts into the project. But even we did not expect such an overwhelming response in such a short time. Now, we are expanding to the Middle East and the US, adding popular sports like football and baseball to our portfolio."
OneTo11's current focus is cricket, and it offers content for nearly every cricketing event worldwide, including IPL, BBL, Abu Dhabi T10, and international cricket fixtures.
Tirath Sharma, CTO & Co-founder, states, "Our goal is to establish a robust user base of cricket lovers and subsequently introduce other sports, providing a comprehensive fantasy sports experience for every Indian. We are poised for the upcoming major cricket events in 2021, such as IPL, T20 World Cup, and CPL, to capitalize on our promising start."
The user base of Sports Fantasy Gaming in India has witnessed exponential growth in the last three years, surging from 20 lakhs in 2016 to a staggering 9 Crore users in 2019—an astonishing 4,400% increase. This remarkable growth trajectory underscores the vast potential for applications like OneTo11.
This Noida-based startup is on the brink of achieving self-sustainability by the end of April 2021. The core philosophy of the company centers on the idea that fantasy sports gaming is a medium to monetize the extensive knowledge sports fans accumulate through years of watching, discussing, and reading about their favorite sports. The mission is clear: provide users with the best gaming experience and attractive contest prize values, earning OneTo11 the loyalty and brand identity it deserves.
OneTo11's rapid ascent in the Indian Fantasy Sports Gaming arena is a testament to the industry's incredible growth potential. With a strategic focus on tier 2 and tier 3 cities, an expanding portfolio of sports offerings, and a commitment to user satisfaction, OneTo11 is poised to make a lasting impact on the Indian fantasy sports landscape. As the journey continues, OneTo11 is undoubtedly a force to reckon with in the ever-evolving world of fantasy sports.
Explore the future of fantasy sports with OneTo11.